Nutrition: Preschooler, Safeway

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Artificial Food Colors - HELP

After reading an article on food colors (red, yellow, blue) I am experimenting with taking my 3 year old off all "yellow, blue and red" colors to see if it will improve his behavior. Does anyone know or have experience with items labled with "artificial color"? I have been avoiding the previously stated colors but just noticed my (large) bag of shredded cheese has "artificial color"!!!!!!!!!!!!!!!! (My kids live on cheese.) I cannot find any concrete answers of what exactly makes up/is in "artificial color". Does anyone know? It's been...