Activities: Boudreaux's Butt Paste

Baby Has a Terrible Diaper Rash...

I am wondering if anyone has a good cure for diaper rash. I am trying to allow my baby's bottom to get air, applying Balmex, and changing him frequently. I am seeing a little improvement. His bottom is very red and was bleeding a little due to it being so raw. He is in a lot of pain...poor little guy! Thanks for you ideas in advance! :)