My daughter used to hate this too, and although it sounds silly, I made up a song and used to sing it to her while I would wipe her face. "Cleanin', we're cleanin', mommy and Ella are cleanin'..." and for some reason she liked that! Probably the only person in the world who likes my singing. : )
My mother-in-law also used a trick she called "The Cleaning Machine" - a saying she would repeat whenever she wiped her face. It goes "The cleaning machine, the cleaning machine, it rubs and it scrubs and it gets you call clean!" She liked that too. It kind of made cleaning up into a game.
Not sure if those tips will help, but hey, they are worth a try, right?! : )