B.C.
I guess I have learned to make penny-pinching a part of my life. I really look at as a contest/game between the world (retailer) and me. How much less than they want me to spend can I spend and still be happy?
Since I'm very competitive, the contest works for me. I also look at the high prices that goods I want are priced at regular prices rather than when they are on sale as helping the CEO buy a new mansion or a new servant.
There are some things I really like to do and some that are just a "so what". I don't buy the "So Whats" and spend my money on the WOW items. Getting my hair cut at Fantastic Sams is a So What. Going on a cruise is a WOW. My wife cuts my hair and we put the money in our cruise jar.
You can afford just about anything you want. You just cannot afford everything you want (Unless you are Bill Gates.).
Good luck to you and yours.