I have a hard time believing that nobody uses "any" of the things on coupons. I do coupon: razors, deodorant, soap/shower gel, toothpastes, toothbrushes, handsoaps, cleaning supplies (cleaners, sponges, mop heads, etc), laundry and dish detergents, batteries, in the past the formula, foods, diapers, now pull ups for my youngest, shampoos, the kotex tampons are cheap like store brand and they regularly have coupons on top of that....tampax's coupons are not a deal though, still too expensive....facial care, occasional makeup (rare), spray starch for husband's work shirts, services like oil changes or tire care, restaurant coupons for the occasional outings or lunch dates with friends, even my Ball canning supplies (jars, lids, gel, etc), the list goes on. I do find coupons for good food too: clementines (oranges) have coupons, cereal though I do also buy bulk from my local Sprouts, sometimes there's a coupon for $1-3 off beef if you buy charcoal (which we use), this week I got $3 off a frozen turkey that was already on a post-Christmas sale if I bought 3 other items that I was going to purchase anyway. So I paid $8 for a 16lb Butterball turkey, which I roasted last night and saved the bones/broth to make a soup with later. That's a great price when you consider how many meals it will make for the family (turkey dinner, sandwiches, a small batch of gumbo, and a soup later on for the freezer). It takes me 1 hour a week; I save the Sunday paper (which is free for some reason--we don't pay but it's always delivered) and I go through the weekly circulars, our basic inventory, and coupons that we already have to make a menu for the next week.
From the menu (and a little list we keep on the fridge of things I've finally succeeded in training husband to write when he uses something up so we can replenish), I make the shopping list. I clip coupons from the current Sunday paper and organize it in a little file, about the size of a checkbook. I do ALL of that while watching Amazing Race, Revenge, or a football game with husband, depending on the month. So it does just take 1 hour to be organized for the week, which is always a week ahead since my shopping days are either Friday or Saturday. That way if something comes up, we're not having to scramble. And yes, we do buy can soups, cornbread mix, and occasionally mac'n cheese for the kids, and we do not use generic on those things. So yeah, to me and my family, we like the couponing thing. But all things in moderation! I wouldn't spend hours doing it for the amount I save, but I have no problem clipping and organizing while I am sitting on the couch for 1 hour anyway.
One final thought: Krogers sales papers don't come to the house for some reason, so I will look at it online to see if I want to go there. (I DO bring circulars with me to do price matching at Walmart, but I do NOT buy meat, seafood, or much produce there so I pick what grocer has the best deal and will go ahead and pick one to go to for the meat that week). While on the Krogers website, you can scroll through a bunch of store coupons there, and click it if you want it. You do NOT have to print anything, it's just stored on your account and if you buy it (often without even remembering it's there), you still get the savings for it. If it expires, it just expires and goes away. An e-coupon I think is what they call it. That's pretty painless. I believe in doing a little bit of many different things to save money. Saving money while still providing for your family cannot be bad in my view!
My opinion is to steer clear of websites where you have to print coupons because what you save, you'll probably spend in expensive printer ink and the paper too. E-coupons are fine for the stores you go to. Just my opinion...