K.W.
On an immediate basis: melatonin.
On a long-term basis, look at Elizabeth Pantley's "no-cry sleep solution" books. One of the strengths of these books is that she provides some pretty clear information on what is normal and what is not. Also, lots of different ideas to try.
If all the "normal" advice is not working, consider the possibility of a physical problem that is interfering with sleep. I spent a year and half being blamed for my son's sleep problems. Then he was hospitalized with asthma. He slept like a normal child in the hospital. Turns out we had black mold in the house and he was asthmatic and he was allergic to dust mites and he was dealing with a lot of sensory issues that meant he needed a lot of stimulation in order to sleep. He didn't need a sticker chart and a calming bedtime routine to be able to sleep. He needed oxygen and a tickle fight!