I would probably be in Robyn's camp... except my kids have never really given me grief over taking meds. No, they don't like it any more than the next kid, but they learned from jump street, that I have certain expectations, and taking medicine (if needed) is just something that has to happen. It isn't something they get a "say" or a "choice" about. It's just a matter of fact. It will happen. So, no point in creating a lot of drama around it. And we never did.
My "solution" for bad tasting meds (really, all it is is drinking something they don't like, right? It's not a pill that is difficult to swallow or anything).... is to pour it into the measuring "cup" thinggee, pour a cup of cold water, and set the cold water on the counter. I hand them the med cup and tell them to "drink this and then drink the water". They stand there for a moment with the cup in hand, getting those "pre swallows" out of the way, getting up their courage, then gulp the meds and chase with water. It's like doing "shots" of meds instead of tequilla. :)
They can sputter and say "bleegch" as much as they want afterwards... but it only lasts a second and then they are on to something else. A snack maybe? :))
Hope this helps.