L.W.
My birthday is the day BEFORE Valentine's Day, so I get it. I generally get a present for my birthday (something small ish, since Christmas was just 6 weeks ago...) and then flowers (carnations, please!) and candy for Valentine's Day. One year (before kids and pets) I got a stuffed dog as a "reminder" of the dogs to come.
One thing we NEVER do is go out to eat on Valentine's Day. Service is lousy, food is cold, etc. We go out on my birthday, and combine those two celebrations into one, and then I cook something we all (DH, 2 DS's) like for dinner on Valentine's Day itself.
HTH.