D.K.
Let the other parents stare!! I am sure they understand unless they have perfect children! :)
It is a must so you will have to continue the battle until she gives in obviously.
I would make it fun, like a race and start counting and say "hey let's see how long it takes you to get into your seat!!" then do ready, set, GO!
Or you could do what a friend of mine did, her daugther had issues with her carseat and she drove her almost 3 year old to the police dept and had an officer explain why it is a law, that it protects her and all that and it was never an issue again, promise, hee hee.
She is probably tired at the end of the day, which just makes things hard. I would seriously consider having your local fireman, or police officer or even a trusted teacher explaining the safety factor...it works for my kids if someone else sometimes explains things! :)
Good luck.