H.A.
I guess, my question is how is this trend any different then the push for the last 20 years with models that represent under 1% of the population of women in weight, and dolls like Barbie that if she were real she would break in half?
It may have a new name.. but its the same negative body imagery we've had around us for years. What was that quote from Kate Moss, "Nothing tastes as good as skinny feels." Unofficially the slogan for pro-Anorexics. Joy oh joy.
Have you seen the ad for "Fat Talk Week"? I loved it
http://www.youtube.com/watch?v=RKPaxD61lwo
Makes my eyes water :)