J.A.
Hi L.,
There is no doubt that media, from entertainment to advertising saturates young girls with this ideal that to be a valuable female is to be sexy and considered attractive to the opposite sex. To a certain extent you can not avoid this. Frankly, we all appreciate physical beauty. It is important, however to balance this with opportunities for your young girls to build self-esteem, confidence and to become accomplished in other areas.
At this age your girls are trying different personas and exploring a variety of interests. Personally, I don't believe any t.v. is good. It is virtually impossible to avoid the blatant exploitation of young girls and women if you watch t.v. Certainly, there are some shows which are educational, but if you are not sure of the content, I would just keep the television off. In addition to it's exploitation of girls is a huge waster of time and kills the brain!
Taylor Swift is popular in our house too. From what I can see she is not a bad role model. She is a great singer and yes, physically quite beautiful. It has not been my experience that she is overly sexualized and enjoying her music in moderation I have no problem with. I can no longer say that of Miley Cyrus though.
Beauty is important to everyone. No matter how hard you try, you are not going to get to the point where your girls are completely unconcerned with their physical self. I try to find opportunities with my daughters to actually point out when I see a particularily attractive young women who is dressed stylish but respectfully. I will also occasionally point out (not obviously in either of these cases, of course!) young women who are dressed provocativally. Together we share the difference between the two and what we think when we see each girl. My girls have begun to see that it is hard to consider any other aspect of the provocativally dressed young women other than her sexuality due to the way she presents herself. This has been a powerful message.
It is also important to have clear moral values and raise your girls with them. If you are religious, attending services regularly is a great way to teach and reinforce moral values.
As far a commercial endeavors that I have found worthwhile, I have not been able to find any fault in the American Girl stories or dolls. I mean, they are girls, and yes, most girls do love dolls. American girl has a lot of books on issues important to young girls and I've yet to find one I take issue with. (and I'm a very conservative person) Boys and girls are not the same and that's not only ok, it is great! Help your girls embrace their uniqueness whether their desires lead them to traditional domestic interests (think Martha Stewart!) or to rocket science.
Don't underestimate the power of your appreciation of your girls' uniqueness. Take opportunities to sincerely complement your daughters on characteristics, both physical and otherwise, that you love about them. "Your smile always makes me happy" "I love the way you think of other people's feelings" "You have true talent in art" or "You should persue that music talent" "It is great to watch you play soccer, you show great promise" These compliments should be sincere. Don't fall into the trap of having to say to the other daughter "Your really good at that too." If one child says "aren't I good too?" simply say, you both have so many great qualities, I was just noticing something special about your sister today. Don't you think she did a great job?" I always balance this by asking the other daughter "what do you think your sister is great at?" Honestly, my girls are 8 and 10 and they really do support one another and have been great at pointing out positive characteristics about each other when asked.
While currently your girls are quite young, it is great you are aware of the influence of society and media on their sense of self. It becomes increasingly important as they begin puberty for them to have found passions and interests that they can pursue (other then boys!) in order to keep them balanced young women who refuse to be pigeon holed into a role that society has made for them. It is a hard battle to fight and it won't be won in one generation, but it is a battle worth the energy.
Best Wishes!
J. L.
P.S. A couple of great books. "Packaging Girlhood" and "Reviving Opelia, Saving the Selves of Adolescent Girls"