B.B.
I am just starting to wear more make-up myself (I'm 37). I have my fathers (Indian) skin, so it has always had pretty good elasticity and very rare problems with acne. I have used Noxzema since I was about 12, and still sear by it to this day. I don't wear foundation, but did start using powder earlier this year due to wanting to even things out. I really like Clinique's "Stay Matte Sheer Pressed Powder" - it just seems lighter than other brands I have tried. I also like their eye shadows a lot - they last the whole day. For eyeliner and mascara I have tried lots of brands, but keep going back to Maybelline Great Lash and their quickliner (I think that's what it is called). Lips, I just buy what's on sale. It all seems the same to me.
I use 4 things every day - powder, eye shadow, eyeliner, and gloss. I use the mascara if it's date night or something special is happening. All total, less than 4 minutes and I'm done. :)