I agree with you, J.. There are always ways to self-justify nearly any behavior. That doesn't make it right. And whether we realize it or not, other people often pay for our dishonest cost-cutting.
One example: my husband and I publish hands-on science activities that teachers and families can use at low cost, improvising with cheap materials they may already have at home. Our approach is designed to keep costs as low as possible. In return, we ask purchasers to use the materials with only the children they teach themselves. Our only source of income for ourselves, and to meet our business expenses, is from selling our books.
We know, because we hear frequently from teachers and home-schoolers, that many of them freely share their books with other educators. They apparently feel not a twinge of guilt over this – after all, schools don't have as much as they need for optimal performance, and homeschoolers are always running on tight budgets.
What they don't realize is that our non-profit corporation is really tiny, not the huge organization they imagine. We run on an incredibly tight budget, and my husband and I together have never earned as much as one average schoolteacher. We've made daily sacrifices for nearly 30 years in order to make our much-loved materials available and keep producing more.
We have recdently, very reluctantly, realized we need to raise our prices in order to keep meeting our expenses. This means that every teacher and homeschooler who digs into their own pocketbooks will pay more. We might have been able to put this off for a few more years if every user of our materials were willing to purchase their own books.
Every business has to keep an eye on their profit margin. Yes, some businesses charge too much and rake in obscene profits. The answer is to not support those businesses – not by cheating or stealing from them, but by not giving them our business. But as long as there is public demand for a business, it will continue, and wildly popular businesses like theme parks will charge whatever they must to maintain their profit margins. That means that people who don't pay for the use of the facilities will eventually have their cost-cutting passed on to other customers. If we realize that, it becomes a bit harder to rationalize avoiding your share of the costs.