H.W.
My son is nearly 10 and I read to him a lot. There are so many interesting things to read and discuss.
You might find a kids magazine like Cricket would be helpful. Find a story, ask them both to read it, and then discuss what you think about it. The newspaper is good for that, human interest stories can often spark some good discussions about values.
I have a quiet time in the afternoon where I go up to my room and read. I also will read on the couch, read aloud while my son is playing. My son has time to read from 9 to 10 in the evenings. (we homeschool, he has a hard time sleeping, I let him read himself to sleep, works for everyone). When that is the only option and such a pleasant one, it's a bit more attractive. Or get into a series together. The Incorrigible Children of Ashton Place is fantastic, we are on the fifth book now. A Series of Unfortunate Events is good. Graphic novels are often a stepping stone to larger books-- my son got into the Percy Jackson series after I picked up The Lightning Thief in graphic novel form.