Of course they have a script. Can you imagine having to work with a million different people with all their health quirky ideas? It would take hours just to get through 1 call.
I don't think you are reading their recommendations correctly. I think I have the same program and it's 5 servings of fruits and veggie a day not just fruit. The 6 to 11 servings of whole grains is per week not per day. The other recommendations about diet soda is for people who suck down tons of soda or sweetened drinks all day long. The coaches would recommend water however when people make too many big changes those changes don't last and they fall back into bad habits.
The whole idea of the program is to get you to look at what you are eating and doing and see what small steps you can make toward better health. Take it like any other advice you get. Pay attention to what you want and leave the rest. Personally I really don't eat all that much dairy or meat. My diet consists of mostly veggies with some rice for grain and beans for protein. When I chart it on the government my plate it always shows that I need protein and dairy but I get what I need from other food choices.
So sit through 4 calls and say yes, that's interesting, I never thought of that, thank you for this information and then pocket the $150.