Advertising isn't as easy as it used to be. People have started using the online sources more than the newspaper. It used to be that I could place a 28 day ad in the star. It was a little expensive. But I'd get way more calls than I could use and then in the future a lot of the same people would have kept my number and call in from time to time to see if I have openings. I could advertise 4-5 months of the year and keep 2 full shifts going. Since I'm open 24 hours per day, it's pretty important to keep advertising because I have more turnover because of people changing shifts and not really happy with working nights or not making enough days and having to go back to nights etc.
Well now most people use Craigslist and everyone and their sister and the lady down the street is advertising through there. I think it's a lot harder for the parents too. No one knows who those people are on Craigslist. So they have to wade through a lot of people. When I advertised in the star my only competition were those who had the guts to shell out the money for the ads. Anyone can advertise for free.
There are SO many places that want us to pay online to advertise but they bring little or no calls from actual parents. Word of mouth is ok sometimes but usually people ask about services when I don't have openings and when I do no one is asking soon enough to pay the bills on time.
Passing out cards is good when you are out and about. I don't get out a whole lot in the winter months. I just hate the cold.
As for incorporating learning it's pretty easy. Count the socks when they come out of the wash, have the kids help match the sock colors. Always ask them to put away the red car or bring mommy the green hair brush. You get the picture. Turn everything into a conversation. Watch Sesame Street with them and if you have cable, pause and ask them questions so they will learn how to listen and pay attention. Have them learn how to trace. Start with squiggly lines and circles etc. Once they can trace you can pick a couple letters each day and talk about the sound and have them trace them. This can start for some kids as early as just barely 3. Some will resist sit down table work a bit longer.
Use computer a lot too and teach them the mouse as soon as you can trust them to not yank it out of the computer :) Some kids can do this at 2 and a half and others need to be 3 and a half. www.startfall.com is the BEST! But just google interactive preschool and you'll be amazed at the kinds of things that come up.
If you have old magazines or can get them from friends, you can cut out pictures of common objects and then look for big type. Cut that out too and have the kids help make flashcards.
Also join online groups for daycare. Just go to yahoo groups and search up daycare. You'll get lots of ideas about everything there.
Suzi