L.P.
Hi Tiff,
My husband bought this and I thought what a waste of money!! But seriously...my son is now 18 months and he's been watching since about 6 months and I can tell he's learning for sure, he can read a couple words from the cards they give you, and he'll say "Tiger" when he see's one either at the zoo or on the video, he's not at the level they show the babies on the commercial but he's def learning. Hope this helps.
L.